 |
| Image Source- Ather Energy |
The new Ather Energy's electric scooter will be coming to challenge Ola and Simple One in the Indian electric scooter market, the price will be very low as the previous model Ather450 and Ather 450X.
Ather Energy's new electric scooter will rival Ola and Simple One.
Along with four-wheelers and two-wheelers, the demand for electric two-wheelers has also increased significantly in the Indian market. Ather is now preparing to launch a new scooter in India. The cost of which will be less than Rs 1 lakh.
With the rising fuel prices in different states of India, two-wheeler buyers are now looking at e-scooters as an alternative for fuel bikes. Based on the sales report in the Indian automobile market shows that the demand for electric vehicles, including cars and two-wheelers, has become higher.
Ather power electric scooter organization turned into a pacesetter within the e-scooter segment and the emblem now has new opponents, OLA electric and easy energy, prepared to pose a tough challenging competition for future electric scooter sales.
Also Read- Benling Aura Electric Scooter buy at the best price.
Ola has recently launched the S1 and S1 Pro electric scooters, while Simple Energy has introduced the Simple One electric scooter. These are the high-range electric scooters, which could impact the sales of the Ather 450 range. Adding to this, other competitors like Hero MotoCorp and Suzuki are also developing new electric scooters for our market as all are looking for a change in the Indian market for electric scooters future.
Based on the news that Bengaluru-based EV startup Ather Energy is developing a new e-scooter for the Indian market. The price can be reported under Rs 1 lakh, which makes it the most affordable Ather in India's electric scooter market. Primarily based on information about the country and imperative government subsidies, the charge of an Ather electric scooter can drop from Rs 80,000 to Rs 90,000.
This will not just affect Ola S1 and Simple One, the new Ather electric scooter could impact sales of other electric scooter brands like Honda Activa, TVS Jupiter, and Suzuki Access. The new electric scooter will be based on the Ather 450 platform.
The Ather e-scooter company is currently selling two models 450 Plus and 450X, which are priced at Rs 1.13 lakh and Rs 1.32 lakh respectively. The new e- scooter is in an advanced stage of development. It is to be launched on the first of 2023, which may be from April to June 2022.
In keeping with the media news reports, The chief enterprise Officer, Ravneet Phokela, Ather strength, said, “we're already working on a product so that it will come at a fee decrease than the 450 Plus, it is a few months away, and we understand that the decision.
It will take 18-24 months to roll out the product in the market. The company's vision is to strengthen and dominate the electric scooter market, unlocking more segments than it is today, through price points and importantly with a focus in newer states.
Thank you!
Have a Great Day!
